HW Interiors

A new company logo design

HW Interiors

The final design

Designing new coprporate styles and logos can be a minefield for the client. Many never know exactly what they are looking for, so to make life easier we offer a multi-stage development. Over the years we have found that this usually works far better than constant meetings to discuss the design elements. A blank canvas is never inspiring and by submitting an initial array of designs we can quickly start to formulate what it is the client wants from their corporate logo and identity, often without actually meeting the client face to face.

HW Interiors

The first set of ideas

Having spent a few hours with the client to assess their requirements we produced an initial array of designs for discussion. Colour was important and as a consequence we looked at the 2016 interior design industry to see which colours were being recommended for home interior market and our second stage incorporated our research.

Logo development

HW Interiors

Second stage

The client at this stage had already settled on one of the typefaces, but was not happy with the other one we planned on using. The results of the second stage development can be seem above. In all we provided 50 separate design ideas for stage two.

HW Interiors

Third stage

Ee developed the third stage to see how the colours the client selected would work in various combinations using the logo idea the client had chosen.